Brand Essence Questionnaire

This short questionnaire will help you decide how you want people to think of your brand. Are you casual? Relaxed? Formal? Upscale? Fun?

The essence of your brand is communicated through your visual identity (images, colors, logo, etc.), brand voice (how you say things, what tone or vibe you use in your written text), and core values (values that are most important to your company). It’s a mood that’s created when all these things are put together.

Please answer the following questions. They’re geared to help you decide how you want to present your company to your clients. Your answers will help me paint the picture of your brand personality.