Welcome to my Design Room







Come on in and Chat

Penny O'Halloran, brand strategy and design

If you’ve wandered into this room, it’s likely you are:

A. Looking for help with your business; you need more leads and more revenue.

B. An entrepreneur; you’ve launched your business and want to work on your branding and marketing.

C. A friend or fellow professional whom I’ve badgered into visiting my site, or

D. An international spy.

I’m going to assume you’re somewhere in the A or B group and are looking for help. If so, you’re in the right place!

“The future belongs to those who believe in the beauty of their dreams.”

-Eleanor Roosevelt

Image of pink roses with a Laurel Burch coffee mug with two horses

Entrepreneur. You have not chosen an easy road. The uncertainties are all too real. The worries that hit at night when sleep won’t come and fears grow big. 

And there are times of great satisfaction when you’ve overcome an obstacle…the deep sense of accomplishment of a job done well! That’s when the future seems brightest and full of possibilities.

Preparation makes all the difference and that’s where marketing and branding play a pivotal role. Knowing exactly who you are, what you have to offer that’s different than everyone else, and how to find your ideal customers changes business from mediocre to magnificent!

My background is in the arts: writing, illustration, fine art, and design. I’ve worked for many years in these capacities, both professionally and personally.

While in school pursuing a degree in Liberal Arts, I discovered a love for marketing and my career took a fast right turn. I love my work and take pride in making my clients shine!

I love hearing about your company, about how you got started, and your dreams for the future. I spend a lot of time thinking about your brand and how to present it with creativity and finesse. 

Things I Know, Things I Do


  • Brand strategy
  • Brand design
  • Web design
  • Logos
  • Content strategy and copywriting
  • Graphic design
  • Market positioning
  • Digital marketing strategies: social media, ad campaigns, blogs
  • Marketing collateral


  • HTML5, CSS3, CMS, WP
  • SEO
  • Adobe Photoshop, Illustrator, Clip Studio Paint Pro, Office 365
  • Copywriting, editing, creative writing
  • Graphic design, layout, typography
  • Illustration, drawing, painting
  • Photography, photo editing, photo retouch, digitally altered photography

Personal Notes

A little about me.

(click or hover over images)

In my free time I enjoy hanging with family and friends, painting in my art studio, going to the theater, day hikes, and napping.

I love to write. I imagine myself in Europe one day, holed up in a cozy cottage for the winter, writing a novel. Europe because, well, research and all.